Felipe Franco is an award-winning director of commercials, narrative films, and a creative director. Made in Brazil, brewed in Germany, and seasoned in China, Felipe now lives in Barcelona— conserving his young heart in olive oil and wine.
A true global citizen, he has visited over 42 countries, lived in 6, and is fluent in 4 languages. Since 2006, Felipe has been abroad, beginning his ad career in Germany, with further stints in Prague and Shanghai. He has worked globally for acclaimed agencies and prestigious clients, including Mercedes-Benz, Porsche, Audi, Ritz-Carlton, McDonald’s, Vodafone, Samsung, Xiaomi, and HSBC.
His creative work has won awards and accolades worldwide and features stars like David Beckham, Lando Norris, and Son Heung-Min.
After 15 years of creating campaigns and commercials, his shift toward directing felt natural. In directing, Felipe united his passions and talent: a love for telling meaningful, entertaining stories, and a strong sense of aesthetics. “Story is king, but the visual is queen.”
His commercial directing debut was for none other than Porsche, leading him to direct for other brands like Audi and H&M.
His short film “21 Days” is making the rounds at festivals worldwide, earning more than nine nominations and awards.
Felipe uses his international background to inspire insights that find relevance in society. He believes ads should create a dialogue with their audience rather than a brand monologue to be relevant.
Felipe has samba and football in his veins but not in his feet.
